U.S BRAND LAUNCH / ADVERTISING CAMPAIGN
CLIENT — ALPHA–H
SEASON — 2019
—
THE WORK
U.S. BRAND LAUNCH CAMPAIGN
SOCIAL CONTENT STRATEGY / EXECUTION
BRAND PHOTOGRAPHY
—
PHOTOGRAPHER / JAI ODELL
—
The Debut of an Cult Favorite
Already a beauty insider must-have, for this Australian brand’s U.S. launch, we developed a benefit-forward launch with a strong editorial point-of-view.