T-SHIRT RE-BRAND CAMPAIGN
CLIENT — LOFT
AGENCY — GATES
PHOTOGRAPHER — JEROME CORPUZ
THE CHALLENGE
LOFT WAS LOOKING TO REBRAND THEIR T-SHIRT FRANCHISE DURING THE FALL OF 2015. CREATING THE CAMPAIGN AROUND THE SIMPLICITY OF A T-SHIRT, WE WERE ABLE TO POSITION THIS CATEGORY TO BE AUTHENTIC TO LOFT. BY SHOW-CASING THE RANGE OF STYLES AND FABRICATIONS, THE CAMPAIGN WAS ABLE TO CAPTURE THE EFFORTLESSNESS AND EASE OF THESE ESSENTIAL PIECES.
THE WORK
BRANDING AND IDENTITY SYSTEM
PACKAGING / COLLATERAL
PHOTOSHOOT
DIGITAL EXPERIENCE
IN-STORE EXPERIENCE
