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BRAND DEVELOPMENT
CLIENT — THE GAP, INC.
CAMPAIGN — GAP FIT
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THE WORK
RESEARCH, CONCEPT, DESIGN, PRODUCE, EXECUTE
BRAND IDENTITY
BRAND STRATEGY
TONE OF VOICE
LOGO DEVELOPMENT
BRAND ADVERTISING CAMPAIGNS
SECONDARY CAMPAIGNS
BRAND BOOK
CAMPAIGN VIDEO
IN-STORE EXPERIENCE
DIGITAL EXPERIENCE
PACKAGING
WINDOWS
DIRECT MAIL
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PHOTOGRAPHER / BEN WATTS
