BRAND LAUNCH CAMPAIGN + PACKAGING EXECUTION
CLIENT — SCARLETT JOHANSSON / THE OUTSET
CAMPAIGN — THE OUTSET BRAND LAUNCH CAMPAIGN
SEASON — FALL 2022
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THE WORK
BRAND DEVELOPMENT, 360 BRAND CAMPAIGN CONCEPT, DIGITAL ADVERTISING CAMPAIGN, DIGITAL AND SOCIAL STRATEGY, PHOTOSHOOT EXECUTION, PACKAGING DESIGN + EXECUTION, PRODUCT NAMING, INFLUENCER MAILER DESIGN + EXECUTION
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PHOTOGRAPHER / ETHAN JAMES GREEN