U.S BRAND LAUNCH / ADVERTISING CAMPAIGN
CLIENT — ALPHA–H
SEASON — 2019
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THE WORK
U.S. BRAND LAUNCH CAMPAIGN
SOCIAL CONTENT STRATEGY / EXECUTION
BRAND PHOTOGRAPHY
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PHOTOGRAPHER / JAI ODELL
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The Debut of an Cult Favorite
Already a beauty insider must-have, for this Australian brand’s U.S. launch, we developed a benefit-forward launch with a strong editorial point-of-view.
