GATES

BLUEFLY —
RE-BRAND, PACKAGING, BRAND CAMPAIGN 2017

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RE-BRAND, LOGO, PACKAGING, BRAND LAUNCH
CLIENT — BLUEFLY
CAMPAIGN — RE-BRAND
SEASON — 2017
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THE WORK
RESEARCH, CONCEPT, DESIGN, PRODUCE, EXECUTE
BRAND RE-LAUNCH
BRAND BOOK
WEBSITE
DIRECT MAIL
EMAILS
PHOTOGRAPHY
ADVERTISING
PACKAGING
BRAND CAMPAIGNS
PRINT
DIGITAL + SOCIAL
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PHOTOGRAPHER / MAURIZIO BAVUTTI.

BLUEFLY — RE-BRAND, PACKAGING, BRAND CAMPAIGN 2017

BLUEFLY —
RE-BRAND, PACKAGING, BRAND CAMPAIGN 2017