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SEASONAL ADVERTISING
CLIENT — ANN TAYLOR
CAMPAIGN — ICONS
SEASON — FALL 2015
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THE WORK
RESEARCH, CONCEPT, DESIGN, PRODUCE, EXECUTE
SEASONAL BRAND ADVERTISING CAMPAIGN
SECONDARY BRAND ADVERTISING CAMPAIGN
BRAND BOOK
CAMPAIGN VIDEO
IN-STORE & DIRECT MAIL
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PHOTOGRAPHY / CHRISTIAN MACDONALD
STILL LIFE PHOTOGRAPHY / ILAN RUBIN
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In Ann Taylor’s Fall 2015 campaign, we are invited to discover the new season’s collection that are The Icons. We celebrate and give a voice to the icon in every woman. We believe in her power to inspire, to influence, and to intrigue those around her by who she is and what she wears. When she’s at her most authentic, most comfortable, she’s able to tell her best story, a story that no one else can tell. We invite every woman to be the icon, and identify with her iconic pieces. The campaign featuring Kati Nescher was photographed by Christian MacDonald. The supporting still life images were photographed by Ilan Rubin. The images, shot in black and white, reinforce the idea that these pieces are iconic and timeless. The resulting campaign is an imaginative and exciting interpretation of the season’s trends you will want to hold on to forever.
